Once we have convinced your prospect to work with you, the next step will be to receive a campaign brief from the client. It is critical that this brief contains all of the necessary information about the campaign, including that the expected outcome is, and how that will be measured. We’ll review the brief with you and make notes and suggestions to ensure that it’s complete and well-prepared so that everyone is aligned on that is expected and how the outcome of the campaign will be judged.
Campaign Strategy
We’ll help you craft better campaign media plans and proposals, providing tailored strategies to optimize effectiveness and impact. We’ll work closely with you to refine messaging, allocate budgets strategically, and incorporate innovative techniques and best practices to maximize campaign success. With a focus on data-driven plans and creative solutions, we work with you to deliver compelling media plans and proposals that win deals , drive exceptional results.
Media Planning
A shared source of truth for all stakeholders. We will create the full media planning document for you. Click here to download the media template.
Campaign Proposal
We will create a detailed, visual summary of the campaign, from end to end. Includes:
Campaign Details (Brief)
Campaign Strategy
Media Plan
Campaign Execution Plan
Summary Of Results
Pitching
Presenting the campaign media plan and proposal to the client in person or on a video call allows for real-time interaction, enabling immediate feedback and addressing any questions or concerns promptly. This direct engagement fosters clearer communication, builds trust, and ensures alignment between the client's expectations and the proposed strategy. Additionally, it provides an opportunity to gauge the client's reactions and preferences firsthand, facilitating collaborative decision-making and ultimately enhancing the success of the campaign. We’ll work with you and your team to pitch the plan to your client.
Aychq Digital is a fully integrated strategic consulting and digital marketing agency. We combine strategy, creative, data and tech to craft and deploy engaging digital experiences that drive real business outcomes.
Aychq Digital is a fully integrated strategic consulting and digital marketing agency. We combine strategy, creative, data and tech to craft and deploy engaging digital experiences that drive real business outcomes.